Abi Herring.

Before joining Finney Injury Law, I spent years working alongside one of LA's premier personal injury trial firms, one that specialized in aviation litigation. I built websites and forged connections among counsel across the city.

But it was one particular trial that changed everything.

Working on the closing presentation for a case involving the tragic loss of a pilot, a husband, a father of two daughters, I experienced firsthand what it truly means to sit inside the weight of someone else's story.

That kind of empathy comes from spending days with the family and watching a trial attorney fight for their justice.

As Marketing Director at Finney Injury Law, I bring those hard-earned lessons back to my hometown with a clear mission: align the firm's brand and storytelling to reflect what it actually is, a firm that leads with heart.

Through building a high-impact marketing team, developing a data-driven strategic approach, and elevating the firm's narrative, I am focused on making sure St. Louis knows what I already know: that Finney Injury Law fights differently.

With over 15 years of experience across many industries, I believe that the best digital strategies are built on a foundation of authenticity. My quest at Finney is to move beyond "noise" and craft strategic messaging that creates long-lasting, human connections.

As a writer and poet at heart, I use a unique blend of the analytical and the artistic, and most importantly and timely, incorporating AI.